Why Great Ideas Can Fail
http://www.core77.com/blog/columns/why_great_ideas_can_fail_17235.asp
Great Ideas Are Not Sufficient in making Innovation Succeed. You may ask “Why do brilliant ideas fail in the marketplace?” The answer is that design consultancies are outsiders, hired by one division of the company, but not necessarily accepted by the other divisions. A product requires that the entire company, including: design and development, engineering and marketing, sales and service, supply chain and distribution chain, all have to agree that the “idea” is worth pursuing. Products enter into a complex eco-system, both within and outside of the company. So, just because the idea and initial design people think It’s a great idea, doesn’t mean that everyone is going too.
My thoughts-
You can’t just have what you think is a great idea... but unless the technology is available, all the other people in the company think that it’s great too, and are willing to get behind it... you don’t have a product.
No comments:
Post a Comment