Article #2:
URL: http://jnd.org/dn.mss/do_companies_fail_because_their_technology_is_unusable.html
Title: Do companies fail because their technology is unusable?
The reason why I chose this second article to review is to see if Don Norman would use the term technology in terms which economists use it or the way that regular people see technology as. In economics the term technology is how you take inputs to produce outputs. Technology to me before taking econ was computers and cell phones.
Don Norman starts his article by using a statement by Kay Aubrey states that any company that has ever failed wasn’t because their technology didn’t work, they failed because they had no sales. (Paragraph 1, Do companies fail because their technology is unusable). Judging from this statement the term technology means what the products purpose/uses are. Norman dedicates several paragraphs to compare Napster with itunes and ipods. Napster gives you a place where you can pay monthly and listen to all the music you want. Itunes gives you software where you can buy music and then transfer the music bought to the ipod. Companies that can sell are successful wither their product has great usability or not. The company well succeed if it can advertise, have a great business model, has great sales effort, a good cost structure, and the product is good.(paragraph 13).
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